Unpack Your Authentic Self: Using Personality Assessments for Personal Branding

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It's time for the five minute brand, quick and dirty tips for

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creating a killer personal brand.

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This is not about logos and designs.

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This is about telling your story in a way that captures the attention of the

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people who are already looking for you.

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This is branding from the inside out.

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Here's your host, Robyn Sayles.

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If you were to Google how to build a personal brand or how to add

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personality to a business brand, you're gonna find a lot of advice that tells

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you things like just be yourself.

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Just be yourself, be you.

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Be authentic.

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And you might look at those answers and go, yeah, but how?

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How the heck do I do that?

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If I knew how to authentically explain?

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Who I am and how I add value, I wouldn't be freaking Googling

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how to build a personal brand.

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my friend, the answer that is going to help you tremendously

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is personality assessments.

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And you may chuckle, and you may think they're garbage and

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some of them are quite frankly.

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But personality assessments can help you find the language to describe

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you, to describe your value.

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But Robyn, which one should I use?

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I am so glad you asked.

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And the answer is, it depends.

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It depends on what story you are trying to tell with your brand.

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Let me give you a couple of examples.

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The Myers-Briggs type indicator or M B T I is one of the most commonly used ones.

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It is psychology based.

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There's been some research debunking it a little bit.

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And I think that's merely because it tries to break humans down

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into boxes that are too simple.

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We are not that simple.

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Humans are more complicated, but sometimes you just need the

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simple language to start with.

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And so for many brands, businesses, companies trying to build a team,

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M B T I is a great starting place.

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often used for team building, leadership development, and career counseling.

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if your personal or business brand is focused around things adjacent

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to those topics, then that's gonna be a good personality assessment

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that you could pull language from.

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Another one that's used out there abundantly is called DISC.

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D I S C DISC is a set of behavioral styles, often used for communication,

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training sales or customer service because they help clue us in on.

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Behavioral styles of the people that we're working with selling to or trying

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to help if you are very sales based or need to quickly and effectively

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communicate with a wide swath of people, disk is a really good one to start

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with and to pull some language from.

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Another one that's out there.

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This is more for the corporate peeps that would be strengths,

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finders, strengths finder.

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I always wanna put a s at the end.

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Strength finder is probably the more robust of the three.

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really tailored to career development.

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coaching and facilitation.

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If you're in anything adjacent to career coaching or facilitation, strength finder

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is going to be a helpful tool for you to pull language from that will help

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you explain to the people who need you.

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What it is that you do and how it is that you do it.

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And that's my recommendation for these.

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You don't use the language exactly.

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You don't base your whole personality brand in existence

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around these personality assessments.

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They're a starting point.

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They give you language that you can use and jump off from and tweak and

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refine until you find the perfect language for you and your brand.

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My favorite one, and it's the one that I use with most of my clients

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and most of the teams that I work with is called the Fascination Advantage.

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Now the Fascination Test is rooted in science and branding, and it specifically

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has a focus on communication, it's going to identify the qualities that

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make you fascinating to others and tell you how to talk about those things.

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whatever your strengths are, the fascination test is gonna help you

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identify them and then give you the language to talk about it in a way

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that helps other people understand exactly what they're gonna get

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from you and from working with you.

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It is like the most.

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Epic cheat sheet When it comes to building a personal brand or injecting

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your personality into your brand and making sure that it's truly

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authentic and captivating and not hard, it's sometimes so hard to figure

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out how to talk about ourselves.

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And if you don't have the ability to hire a professional like me, these

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personality assessments can be a huge leg up in helping you find the language

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to communicate and advocate and build a brand.

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That really showcases you and your talents and your value.

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So I will provide links to all of these in the show notes.

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And again, no matter which one you use, they provide the language that

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you can start building a brand off of and they will jumpstart you towards

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crafting a brand that is uniquely you.

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The five Minute brand is brought to you by launching your success, not your average

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training because you're not average.

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Check out our innovative personal branding programs at launchingyoursuccess.com/brand

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Notes from this episode and more can be found at 5minutebrand.com.